Starting a Business in the Service IndustryIf you are looking for a new career, chances are you will find the greatest opportunity in the services industry.

This article explains that in order to identify a viable service-business opportunity, it is important to find a niche that satisfies each of the following:
1. An unmet demand by the marketplace;
2. An area of expertise one is also passionate about;
3. A competitive advantage, usually the application of information technology.
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